Justin Bieber and dad get matching Jesus tattoos in Hebrew. So?

This Haaretz piece by someone named Elka Looks is so remarkable that I've decided to keep a snapshot for posterity (click to embiggen):

Look, Elka: I know that there are millions of teenogres out there who simply clamor for any bit of information about any bit of Justin's body and its functions. But why is that article tagged "Jewish World"?

And where will Justin's (and Jeremy's) penchant for skin art take us next? I shudder at the thought...