The story raging now in Israeli media is proving again two main points: the power of publicity and the innate masochism of Israeli consumer. It started several years ago, when our government, in its infinite wisdom, has lifted price control from some dairy products, cottage cheese* included. Naturally, the prices started to climb, more than doubling for cottage cheese, to take one example. So, a group of folks has created a stir, using (of course) Facebook as a vehicle. I am not offering a link here, since it's in Hebrew anyway.
The campaign brought results fairly quickly, getting the media involved, see an example here. Of course, our enlightened politicos are riding the cheesy waves to the utmost.
But the most amazing part of the story was its marketing outcome. As heard on the radio today: the sales of cottage cheese have jumped 25 to 50 %%, depending on the chain that reported the situation. Is there a lesson in this story? You bet.
Update: The boycott has started working, after the initial fiasco.
(*) Cottage cheese in Israel: yep, it's good, and compared to the gooey stuff sold in US and UK it's superb. No offense intended, people, seriously, but you are eating something that would better be used in construction or somewhat...
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