MAD MEN factoids. Why???

MAD MEN has been exceptional this year! But what is with those “factoids” they introduced this week leading into commercials and promos? What’s next? Pop Up Videos?

Joan: I can go alone.
Roger: You sure you don’t want me to drive you?
Joan: No, I’m fine.

BLIP! This appears:

“Colorado was the first state to legalize abortions”.

Don: Sally, I have two tickets to see the Beatles.
Sally screams.

BLIP

“The Beatles performed at Shea Stadium in August 1965 and Mets players complained about the resulting condition of the outfield.”

These are the kinds of extras I guess you can expect on the DVD.